When we think about Facebook, we are still not sure what Facebook offers to a brand except for posting. Facebook has a list of features which I am sure many small/big brands are unaware of. Let’s see below about the various tools provided by facebook to enhance our experiences.
Facebook Business Manager
Business Manager lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Facebook. Anyone in a business can see all of the Pages and ad accounts they work on in one place, without sharing login information or being connected to their coworkers on Facebook. .
It is highly advisable to have a Business Manager for Brands when they are sharing their details with agencies or have multiple brands.
It is a free tool by facebook and any brand can make their account by simply clicking to business.facebook.com
You require a personal facebook account to confirm your identity.
Facebook Global Pages
A scenario where a brand has presence in multiple locations, each location ends up making their own Facebook page. Facebook itself provides a solution where a brand can be present at a global level and all local pages can be given the access to the country accordingly.
There are three types of Pages in the Global Pages structure:
- Market Pages: You can have as many market Pages as you want. You can customize who gets redirected to which Page, according to where they live and which language they speak.
- Default Page: this is the default page where a fan will be redirected if they do not meet any of the criteria you set for your market Pages. This Page also acts as the main username for your Page structure (e.g. www. facebook.com/brand). When people navigate to the default Page’s web address, they’ll then be redirected to the appropriate Page (market Page or default Page).
- Root Page: The root Page is invisible and overlooks the whole structure. The root Page gives you insights for all of your Global Pages. Admins of the root Page can also manage the Global Page structure at the targeting level, such as:
- Add and remove countries
- Add and remove languages
The beauty of Global Pages is that it allows advertisers to provide localized versions of their content for their customers all over the world, but with one universal brand name, total fan count, vanity URL, and global insights across their entire fan base.
To get started, go to https://www.facebook.com/business/resources/ and contact the Facebook team, to allow you to start creating Global Pages.
Facebook Power Editor
We all are used to work with the ads manager on Facebook. But Facebook provides a more powerful tool which is specifically designed to cater to advertisers who need to create lots of ads at once and have precise control of their campaigns.
Power editor requires Google chrome to be downloaded . You can download from the call to action button on this page https://www.facebook.com/business/help/162528860609436
Facebook Account Verified
When we have a facebook page and a good number of fans, our first aim is to get our page verified.
As quoted by facebook – “Some Pages and profiles have been verified by Facebook to let people know that they’re authentic. If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. If you see a gray badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization.”
Check out the link below
Being a small business we often come across situations where we tend to make several pages for the same business. And after a while we realize we can handle a single page only or rather need a single page only. Facebook realized this need and came up with Facebook Merge .
If you are stuck with various pages for your brand, go ahead and merge all the small pages to highest number fan page. Yes you do not lose on your fan base.
Just go ahead and merge the pages here – facebook.com/pages/merge
Facebook Custom Audience/Lookalike Audience
Custom Audiences let you reach customers you already know with ads on Facebook. You can upload a list of email addresses or phone numbers of at least 20 people and facebook will deliver your ad to those people if they’re on Facebook. You can also build audiences from the people that visit your website or from people who use your mobile app.
Check out this article on Facebook to create your own audience – https://www.facebook.com/business/help/170456843145568
LookAlike Audience –
This is a type of audience that’s created by Facebook to help advertisers reach people who are similar to an audience that they care about.
Create your lookalike audience – https://www.facebook.com/business/help/465262276878947
This is very important if you are looking to target the right audience for better conversions.
Last but not the least is the recent entrant “ Facebook Live”
You are doing an event and want to cover it live on facebook, its simple now and available for all.
To start a live broadcast from your personal Timeline:
- Log into the Facebook for iOS app or the Facebook for Android app
- Tap from your News Feed or Timeline
- Write an optional description for your broadcast
- Tap Go Live to begin your broadcast
You can be live from a page or an account. All your friends/fans will receive a notification on the same.
There are lot of help articles on facebook and this blog post has used the details from those articles. Facebook keeps on adding new features and we as users should make the best use of it.
If you have any queries regarding the tools above do not hesitate to comment below ..